Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,511 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,511 cutting edge ideas.

Expanding Radii of Understanding

Need Inspiration?

Get inspired by 4,000+ keynote speaker videos & our founder, a top keynote speaker on innovation.

J. Marshall Shepard's Talk on Climate Change Calls for Action

— December 11, 2018 — Keynote Trends
Dr. J. Marshall Shepherd — a leading international expert in weather and climate, delivers a riveting and entertaining talk on climate change that seeks to pinpoint denial and reinforce the science behind our changing environment. As a meteorologist who has worked over a decade for NASA and as the chair of the Earth Science Advisory Committee at the University of Georgia, his opinion comes from a very highly secure and regarded place.

The qualified speaker begins his talk on climate change with a simple question that he gets asked all the time — if he believes in the reports of global warming. The simple answer that he offers is that "science isn't a belief system." To support this universal statement, Shepherd shares a few facts. For example, the American Association for the Advancement of Science, AAAS, compared the knowledge of scientists to that of the public on certain topics like genetically modified food, animal research, and human evolution. The discrepancy between public and scientific knowledge is quite large in all those areas. In terms of global warming, 87% of scientists believe that humans are contributing to climate change, yet only 50% of the population shares the same view.

Dr. J. Marshall Shepherd ascribes this gap to three factors in his talk on climate change. The first is related to confirmation bias — that is, finding evidence that exclusively supports one's own belief. Secondly, there is the Dunning-Kruger effect which signifies people who think they know more than they do. Finally, there is cognitive dissonance which brings up a mental discomfort to a person who holds two or more contradictory beliefs. Later on, Dr. J. Marshall Shepherd briefly touches upon literacy and misinformation from media sources as well, and how this contributes to the overall public confusion on climate change.

To address these issues, the meteorologist proposes an inward evaluation of self. He advocates for people to take inventory of their biases, determine the origin of the counter-scientific thoughts — from political perspectives to religious beliefs, evaluate sources and engage in conversations. At the end of the day, expanding the radius of our belief system is "not about making a better future, but it's about preserving life as we know it."
1.6
Score
Popularity
Activity
Freshness