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45 Speeches on Consumer Roles

42
Customer-Focused Innovation
Jeremy Gutche's Innovation Keynote Speech on Exploiting Chaos
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Customer-Focused Innovation
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Emotional Branding
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Customer Obsession
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Priceless Consumer Experiences
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The Element of Play in Advertising
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The Evolution of Consumption
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Winning Business Principles
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The Rise of 3D Printing
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Revolutionized Retail Experiences
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Post-Crisis Consumers
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Capturing an Audience
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Marketing a Quality of Life
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Developing Consumer Loyalty
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Transforming Consumerism
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The Consumer Age
27
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Revolutionizing the Way Companies Think
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The Power of Crowdsourced Platforms
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Modern Customer Categories
24
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Whimsicality of Consumer Behavior
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Authenticity in Consumer Marketing
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Prioritizing Customer Service
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Analyzing Customer Behavior
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Knowing Your Consumer
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Future Consumerism
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Consumers as the Message
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Experience-Driven Consumers
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Connecting With the Customer
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The Power of Consumers
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Value of Customization
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Women's Consumer Roles
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Online Consumer Engagement
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Online Niche Experiences
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Consumer-Based Authority
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Sourcing Consumer Experience
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Marketing with Consumers
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Appeasing Consumer Desires
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Prioritizing Customer Focus
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Increased Customer Power
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The Inherent Desire to Connect
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The Pricing Power of Consumers
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Consumer Conrol
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Placing Bets on Consumer Action

These Speeches Discuss the New Role of the Consumer

— July 5, 2013 — Autos
The new role of the consumer is explored in this collection of speeches. There is an extremely long list of factors that have transformed this role into it what it is today. From social media to online shopping and even 3D printing, the things that have led to today's new consumer are truly fascinating.

The idea that 3D printing ushered in a new type of consumer is particularly interesting because it actually takes the seller out of the entire equation. 3D printing enables people to design and produce their own products, increasing consumer efficiency and decreasing the need for retailers. The speech by Peter Weijmarshause is revolutionizing the relationship between products, creators and consumers and allowing for unique experiences.

Social media is also drastically changing the new role of the consumer. Bruce Philp argues that social media platforms -- Twitter, Facebook and blogging -- introduces a new medium of communication between businesses and consumers. Social media enables shoppers to make businesses more accountable and also encourages more transparency on the part of brands.

Smartphones have created an entirely new space on which consumers expect to be able to interact with their favorite brands and shop. Don Meij of Domino's Pizza believes that mobile apps should only be created if they can actually provide a useful service for consumers.
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