Richard Edelman, the son of the founder of Edelman -- the world's largest public relations firm -- delivers a 60th anniversary speech in the company's hometown of Chicago. Edelman explains how the culture of Chicago and its creativity is deeply engrained in the soul of the firm.
He explains how Chicago's innovative nature also enabled the company to emerge and allowed it to experiment with a number of different consumer public relations strategies. Dan Edelman built the brand on the principles of quality, hard work, integrity and humility. These principles are reinforced by practices instilled in the company from its beginning -- hiring the best talent, making sure they stay, investing in intellectual capital, reinvesting all earnings and remain family owned.
This anniversary speech reflects on the company's success and how it arrived there.
Richard Edelman Delivers a Memorable Anniversary Speech for the Brand