Physics Meets Marketing

Dan Cobley, the senior Marketing Director at Google in Northern and Central Europe, shares his insightful observations of the similarities between the study of physics and marketing during a fascinating eight minute speech . His physics and marketing keynote discusses a variety of principles and laws, including the scientific method and Heisenberg’s uncertainty principle, to account for marketing trends and theories. Dan Cobley uses the scientific method and the need to disprove a hypothesis to explain why one bad week can undermine the reputation of a brand, despite the millions of dollars invested over a period of many years. Coble’y s physics and marketing keynote refers to the power of social media in marketing as making it almost impossible for any brand to control its message, similar to the scientific principle of entropy.