Jason Oberfes Keynotes
The Jason Oberfes speeches showcase the influences that video games can have to alter an...
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Influence of Games Discussed by Jason Oberfes in his Game Integration Speech
Ian Andrew Panganiban — April 29, 2013 — Keynote Trends
The ability to alter the behavior of a character is the basis of a good video game; Jason Oberfest infuses the principles of creating a good video game into smartphone applications that help improve the health of its user, which he discusses in this game-integration speech.
To successfully engage a user in using a product, it needs to be enjoyable and entertaining, composed of elements of competition, provide meaningful tangible rewards and be visually stimulating to satisfy all the senses. Brands are also interested in being associated with the initiatives of consumers to be healthier. By making their products as tangible rewards that users attempt to attain, brands become associated by the user in promoting a healthy lifestyle, which greatly elevates the brand’s stature with the consumer.
To successfully engage a user in using a product, it needs to be enjoyable and entertaining, composed of elements of competition, provide meaningful tangible rewards and be visually stimulating to satisfy all the senses. Brands are also interested in being associated with the initiatives of consumers to be healthier. By making their products as tangible rewards that users attempt to attain, brands become associated by the user in promoting a healthy lifestyle, which greatly elevates the brand’s stature with the consumer.
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