'The Secret to Being a Successful Freelancer' is an engaging TED talk by financial expert Paco de Leon. "Too often, freelancers are told they have to choose between being creative or making money" and de Leon aims to debunk this thinking with "practical advice on how you can set yourself apart and get paid what you deserve."
The talk is part of TED's original Way We Work video series -- spotlighting professional tips from accomplished innovators and sponsored by Dropbox. In the video, Paco de Leon outlines her steps for freelancing success as follows: making your business stand out, identifying your core consumer, knowing your value and factoring costs into your price.
When it comes to making a business stand out, de Leon states that it starts with the business founder who must identify why their product or service is different before they are able to confidently justify charging higher costs.