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Keynotes by Cal McAllister give insight into the nature of how ideas spread -- crucial aspect of successful marketing.
McAllister graduated from The Ohio State University with a degree earned in Journalism, while also attending The Creative Circus, an advertising portfolio school, at the same time. After finishing education from both schools, McAllister became a reporter at the Chicago Tribune. Exploring his roots in advertising, he quickly moved on to become a senior writer at Publicis Worldwide.
With only a few years in the working world under his belt, McAllister co-founded his own advertising agency: Wexley School for Girls. Since then, he has been awarded with a place on the Northwest's Top 40 under 40 list, as well as dubbed by Seattle Magazine one of Seattle's 25 most influential people.
Today, McAllister sits on the Board of Directors for People for Puget sound, an not-for-profit group acting towards safeguarding the environment of Puget Sound and the Northwest Straits. He also is part of the Board of Directors for The Creative Circus.
Drawing from the expertise gained from many years in the marketing and advertising industry, keynotes by Cal McAllister discuss the concept of viral marketing and how to break through the clutter of everyday branding.
Featured Keynote - How to Spread Ideas
Cal McAllister Covers Essential Rules in this Effective Marketing Keynote
Talking about what makes for a successful campaign in regards to spreading ideas, Cal McAllister discusses the three key points that an idea needs to have in this effective marketing keynote.