In Charles Phillips' social innovation keynote, he touches on the benefit and usefulness of social innovation.
Typically, people solely incorporate social innovation to be shared and updated via Twitter or Facebook, however Phillips believes that there is even more prosperity that is overlooked. Phillips explains that within the context of a business, social innovation gives companies the ability to crowdsource expertise in a specific enterprise, and this allows companies to verify what consumers are looking for and direct their marketing accordingly.
Furthermore, in the context of the office, Phillips explains that often expertise and problems can clash, but social innovation allows ideas to be shared and solved. If proficiency and knowledge is hard to find within a company, social innovation allows the complexities of expertise be solved and helps to avoid future clashes.
Charles Phillips's Social Innovation Keynote is Helpful to Enterprise